Whole Kids Equity Crowdfunding

What is equity crowdfunding

Officially known in Australia as crowd-sourced equity funding (CSF), equity crowdfunding allows private companies (like us) to source funding by offering a stake in their business to public investors (like you). Equity crowdfunding is different to reward-based crowdfunding, although some CSF campaigns may offer rewards to investors.

You don’t need to have thousands of dollars to invest in us and join the Whole Kids journey. Through equity crowdfunding, you can be a real shareholder in our business from as little as $250.

Why is Whole Kids equity crowdfunding now?

There are a lot of options for businesses to raise capital and we’ve had a good look into many of them. Whole Kids is a community-minded, purpose-led business and we’re committed to creating a happier and healthier world for children. We believe equity crowdfunding is a way for us to raise money to support our growth while providing the opportunity for Australian families and our community to own part of Whole Kids.

What is the Expression of Interest stage?

The Expression of Interest (EOI) is a way for businesses to determine the demand for a potential public crowd-sourced equity funding (CSF) offer. Once you have created an account with Birchal and logged-in, you can express your interest in the Whole Kids EOI campaign.

By expressing your interest, you are making a non-binding indication of your interest to participate in our planned CSF Offer (if, and when, it proceeds).  Please note that submitting an expression of interest is not an investment and does not require you to make any payment. It also does not create any obligations or rights.

If you’re keen to learn more about how equity crowdfunding works check out this article.

How do I actually invest?

You’ll need to create an account on the Birchal website to register your interest to invest. Once the Expression of Interest stage is over (in around 3 weeks) and we’ve decided to go ahead with the public share offer, we’ll send you an email with a link to access our investment page once it’s live. You can then formally apply for shares.

Is there a minimum investment amount?

During the Expression of Interest stage, you can register your interest to invest as little as $250. Remember, submitting an expression of interest is not an actual investment and does not require you to make any payment. You make a formal application for shares during the public offer stage.

Who is Birchal?

Birchal is a new equity crowdfunding platform connecting brands with investors. The platform was created by the team that brought you Pozible.com. In January 2018, Birchal became one of the first ASIC approved licensed platforms in Australia.  Birchal Financial Services Pty Ltd is an Equity Crowdfunding Platform (ABN 39 621 812 646) and is authorised and licensed by the Australian Securities and Investments Commission (AFSL 502618).

Can I tell my friends?