Our Purpose

Coconuts Group Rhs

Our reason for being

Our purpose at Whole Kids is to nurture healthy kids and a healthy world. We are committed to living and breathing our social and environmental purpose every day by:


We will make the most natural, wholesome and environmentally sustainable food for children and families.


We will nourish and nurture the health and wellbeing of our customers and our people in a way that is respectful and responsible.


We will work to provide a sustainable environment for current and future generations, and to restore our planet’s health.

Our purpose is underpinned by our commitment to operating our business on the fundamental philosophy that business needs to exist for a deeper purpose beyond profit.  We believe that businesses must contribute positively to a more sustainable, more equitable and more respectful relationship with their local communities, stakeholders, environment and wider society.

Banana Triple Lhs
Whole Kids Clean Food Line Icon White 1

Our Clean Food Promise

Our clean food promise means your little ones are eating real food that tastes really good and is made with real, wholesome ingredients.

Our awards