Our purpose at Whole Kids is to nurture healthy kids and a healthy world. We are committed to living and breathing our social and environmental purpose every day by:

Healthy products

We will make the most natural, wholesome and environmentally sustainable food for children and families.

Healthy people

We will nourish and nurture the health and wellbeing of our customers and our people in a way that is respectful and responsible.

Healthy planet

We will work to provide a sustainable environment for current and future generations, and to restore our planet’s health.

Our purpose is underpinned by our commitment to operating our business on the fundamental philosophy that business needs to exist for a deeper purpose beyond profit.  We believe that businesses must contribute positively to a more sustainable, more equitable and more respectful relationship with their local communities, stakeholders, environment and wider society.

We have 3 core values that are at the heart of everything we do at Whole Kids. Our values make us what we are, what we do and what we believe in.

Wholesome

We believe in nourishing and nurturing children and our world in way that is respectful and responsible. We will make the highest quality, most nutritious, most natural and best tasting products available for kids.

Wholeness

We believe in the interconnectedness and interdependence of all things in the world, and that everything we do in some way impacts our relationship with each other, our communities and our environment.  We will strive to make a real and positive difference to children’s health, our environment and social equity. In areas where we may not be able to help, we will at least do no harm.

Wholehearted

We will approach everything we do with a sense of adventure, enthusiasm, enjoyment and a commitment to doing things differently. We will be honest in our endeavours and true to ourselves.